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Advertising, Social Epistemic, and Argumentation in the Composition Class
Brian Turner
Makes a case for using advertising as the common subject matter in a composition course, and for analyzing advertisements as a means of teaching argumentation. Discusses seeking a social-epistemic curriculum in the heterogeneous writing class. Shows why the close analysis of print advertisements provides an ideal opportunity to discuss questions of what constitutes a good claim.
TETYC: Volume 25, Number 1, February 1998
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