Advertising and Interpretive Analysis: Developing Reading, Thinking, and Writing Skills in the Composition Course
Matthew Henry

Suggests that students need to learn to "read" the cultural texts surrounding them. Argues that there is great need for including analyses of popular culture in the college curriculum.  Presents a unit to help students gain a greater appreciation for the influence that advertising has upon them and the subtlety with which it manipulates people, mainly to their detriment.