Know Your Audience
Find out about the media outlet and what issues the reporters care about and how they represent them.
Plan What You'll Say
- Develop 2-3 main talking points along with the policies and practices that support them. Consult NCTE policies:
- Practice by responding to the toughest and best questions you guess the reporter will ask.
During Your Interview with a Reporter
- Be prepared and be yourself.
- Keep your “crib sheet” of 2-3 points plus examples and policies nearby.
- Be positive, honest, and straightforward -- think of the interview as a good conversation, not a debate.
- Use personal stories to illustrate your points, and analogies when possible to clarify your points.
- Speak and listen.
- Use everyday language; don’t use jargon.
- Admit when you don’t know the answer to a question; never say “No comment.”
- Listen; empathize; pause to gather your thoughts; and don’t allow words to be put in your mouth.
After an Interview with a Reporter
- Before you hang up, ask the reporter when the story will run.
- After you hang up, send a two-sentence note to NCTE about the interview; email email@example.com or the NCTE staffer who set up the interview.
A Few Words about the Press and Reporters
- They are not our enemies. They are a sister profession, whose work is anchored in the First Amendment. Many are professional writers and researchers.
- Their job is to get a story out.
- They are looking for an angle and some good quotes.
- It’s their job to ask tough questions.
- They have word limits.
- They are coming to you because they know you are an expert and they want you to share your expertise.
- They are bound by ethical standards.
- They sometimes come to a story with false assumptions which they will give up when you give them proper evidence to the contrary.
- When NCTE receives a request from the press for an interview, we contact the spokesperson who seems best for the job -- usually by email.
- Often reporters are on tight deadlines, so your timely response, even to say “No,” is important.
- We’ll send you links to the positions and policies we send the reporter.
- We’re available to you as a resource for background on the media outlet, the reporter, the stated angle of the story, and the NCTE positions.
- Note: if you don’t agree with the topic of the interview or the NCTE policies, please don’t accept the interview.
Please contact Millie Davis or Lori Bianchini, NCTE Communications Division, for assistance with your questions about speaking with the media or with legislators: firstname.lastname@example.org; 217-278-3634 (Millie) or 217-278-3644 (Lori).