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Speaking with the Media

You are the best, most knowledgeable person to share your expertise and classroom stories with the media.

Your ability to clearly explain why students should read “tough” literature or why high stakes tests aren’t the answer to leaving no child behind articulates NCTE’s mission for members of the greater education world and for the public.

Your words even in a local paper will go to thousands people -- tens of thousands in a large city, and millions if that paper is The New York Times.

Your words taken to heart by a legislator could make the difference in national programs or legislation.

You bring NCTE policies and positions to life when you share your educational knowledge and classroom experience.

Changing the conversation about literacy education so we can change education policy is our goal.

Know Your Audience
Find out about the media outlet and what issues the reporters care about and how they represent them.

Plan What You'll Say
Develop 2-3 main talking points along with the policies and practices that support them. Consult NCTE policies:

Practice
Practice by responding to the toughest and best questions you guess the reporter will ask.

During Your Interview with a Reporter

  • Be prepared and be yourself.
  • Keep your “crib sheet” of 2-3 points plus examples and policies nearby.
  • Be positive, honest, and straightforward -- think of the interview as a good conversation, not a debate.
  • Use personal stories to illustrate your points, and analogies when possible to clarify your points.
  • Speak and listen.
  • Use everyday language; don’t use jargon.
  • Admit when you don’t know the answer to a question; never say “No comment.”
  • Listen; empathize; pause to gather your thoughts; and don’t allow words to be put in your mouth.

After an Interview with a Reporter

  • Before you hang up, ask the reporter when the story will run.
  • After you hang up, send a two-sentence note to NCTE about the interview; email public_info@ncte.org or the NCTE staffer who set up the interview.

A Few Words about the Press and Reporters

  • They are not our enemies. They are a sister profession, whose work is anchored in the First Amendment. Many are professional writers and researchers.
  • Their job is to get a story out.
  • They are looking for an angle and some good quotes.
  • It’s their job to ask tough questions.
  • They have word limits.
  • They are coming to you because they know you are an expert and they want you to share your expertise.
  • They are bound by ethical standards.
  • They sometimes come to a story with false assumptions which they will give up when you give them proper evidence to the contrary.

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A note about how NCTE works with you when a reporter requests an interview:

  • When NCTE receives a request from the press for an interview, we contact the spokesperson who seems best for the job -- usually by email.
  • Often reporters are on tight deadlines, so your timely response, even to say “No,” is important.
  • We’ll send you links to the positions and policies we send the reporter.
  • We’re available to you as a resource for background on the media outlet, the reporter, the stated angle of the story, and the NCTE positions.
  • Note: if you don’t agree with the topic of the interview or the NCTE policies, please don’t accept the interview.

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Please contact Millie Davis or Lori Bianchini, NCTE Communications Division, for assistance with your questions about speaking with the media or with legislators: public_info@ncte.org; 217-278-3634 (Millie) or 217-278-3644 (Lori).

 

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